About 80% CXOs Focusing On Creating Omnichannel Experiences: Exotel
About 37 per cent CXOs stated that consumer buying is mostly influenced by alluring discounts and offers, while 64.33 per cent of CXOs ranked personalization as their top priority in their marketing strategies
In order to increase sales during the holiday season, 80 per cent of (Chief Experience Officers) CXOs have sharpened their focus on creating omnichannel experiences, according to Exotel’s “CXO Festive Readiness” report.
About 37 per cent CXOs stated that consumer buying is mostly influenced by alluring discounts and offers. Discounts successfully amplify price sensitivity, fostering a sense of urgency, boosting perceived value, and giving a competitive edge.
“It’s not merely about readiness; it’s about innovation and placing the customer at the core of strategies, especially in the lead-up to the festive fervour,” said Udit Agarwal, VP & Global Head of Marketing, Exotel.
With 64.33 per cent of CXOs ranking personalisation as their top priority in their marketing strategies, personalisation emerges as the star of the show. Recognising the vital role of providing a pleasant customer experience throughout the holiday season, an astonishing 86 per cent of firms are investing heavily in building a holistic customer journey, the report stated.
Furthermore, 81.33 per cent of organisations use a variety of communication platforms to promote linked customer engagements. In order to ensure a coherent strategy, the ultimate objective is to maintain a consistent brand presence across all customer touch points, the report added.