Wagh Bakri’s Parag Desai Dies In Tragic Road Accident
Desai played a significant role in leading industry platforms like the Confederation of Indian Industry (CII) and other international organisations
The Executive Director of the famous tea brand Wagh Bakri, Parag Desai passed away in a tragic road accident on Sunday. Desai was also 4th generation entrepreneur at the Wagh Bakri group.
Desai was a famous tea tester and a leading international businessman who had also years of experience in sales & marketing. He had a turnover of more the Rs.1500 crores (USD 200 million).
Desai played a significant role in leading industry platforms like the Confederation of Indian Industry (CII) and other international organisations. Apart from being an entrepreneur, he was also a prolific speaker and led many business groups to their utmost heights by suggesting innovative marketing, branding and packaging strategies to them. Desai was also awarded by the Ahmedabad Management Association.