Pratap Daruka, CFO, Tredence Analytics, Data-Driven Transformation
Chief Financial Officer at Tredence Analytics, Pratap Daruka has been pivotal in aligning financial strategies with the company’s vision, aiming for a four-fold revenue increase and a 20x EBITDA growth. Daruka’s strategy embeds data, analytics and AI at the core of operations, enhancing performance and streamlining decision-making
By leveraging data and analytics, Tredence ensures agile and informed decisions, driving operational excellence. The implementation of advanced tools like CRM, HRIS and project management platforms has unified systems, linking operational drivers with financial results.
Key initiatives include developing a data lake and the Falcon Org360 BI platform and integrating disparate business applications to overcome data silos. This has enhanced operational efficiency and strategic coherence, transitioning from reactive to predictive analytics.
Customised analytics tools for different roles and comprehensive training sessions have promoted user adoption, fostering a data-centric culture. These tools are positioned as enablers, not just governance instruments, supporting data-driven decision-making.
Under Daruka’s leadership, sales productivity increased by 20 per cent, sales forecast accuracy improved to 95 per cent and EBITDA turned around from -10 to +12 per cent. Operational costs were reduced by 20 per cent and invoice processing time halved. The data lake ensured consistent data across systems and the Org360 BI platform enhanced strategic alignment and individual performance.
