Mukherjee will head the innovation strategy for the company’s future roadmap
Emami Agrotech Ltd, part of Kolkata-based Emami Group, has appointed Debabrata Mukherjee as its Chief Marketing and Strategy Officer.
Prior to his current appointment, Mukherjee was the chief marketing officer at the UB Group, where he was responsible for managing a set of local and global brands such as Kingfisher, Ultra, Heineken and Amstel.
According to a company statement, Mukherjee will lead the company’s marketing operations across various verticals such as edible oil, spices, soya chunks, and bakery fat. Moreover, he will head the innovation strategy for the company’s future roadmap as one of the leading branded food manufacturers in India, it added.
Mukherjee comes with over 28 years of experience in general management, marketing and sales operation, business strategy and innovation. Earlier, he has also worked with companies such as Coca-Cola, Hindustan Times group, and United Breweries, among others.
Emami Agrotech, which manufactures and sells edible oil brands like Emami Healthy & Tasty and Himani Best Choice, has an annual turnover of Rs 20,000 crore.